Custom Overlays for Hellmann's - "No Space for Food Waste"

Hellmann's "No Space for Food Waste"

With one-third of food wasted globally, Hellmann’s and Starfield united in a galaxy wide challenge to educate Gen Z on the “No Space for Food Waste” campaign using Twitch creators to boost the signal.

We teamed up with Edelman to deliver an innovative live stream campaign with the goal of promoting the "No Space for Food Waste" message with a fun filled, challenge based activation.

Project Info

Client

Edelman

Year

2024

Project Scope

Live Stream Design
3D Animation
Dynamic Overlay Design
Database driven live production
3D Modelling
Twitch Creator Distribution

Mayo Synthesis

Before we made a start on the stream overlays, we had to get busy creating the assets we needed for the project. Starting with the creation of a photo real, 3D product render of Hellmann’s famous mayonnaise jar.

Deliverables

3D modelled Mayo jar
3D texturing
Photo real rendering

Mayo in Space

Our team got creative and put space helmets on to develop a comprehensive stream overlays package for the “No Space for Food Waste” campaign, blending mayonnaise and the sci-fi themes of Bethesda’s epic, Starfied.

Deliverables

3D Animated Scenes
3D Animated Scene Transition
Challenge complete animations
Automated challenge overlays
Automated marketing message displays

Food Collection Challenge Goals

01.

Create a food collection challenge system for Starfield, using OBS controllers to update the challenge bar in real time.

02.

Encourage friendly creator competition through leaderboards and on screen displays including key marketing messages in relation to the campaign.

03.

Use on screen animations to celebrate challenges being completed in relation to food waste collected and real world stats.

Creator Signal Boost

Cyborg Angel

twitch.tv/cyborgangel

Cadaea

twitch.tv/cadaea

Sunpi

twitch.tv/itssunpi

Lead experiential and event producer, Edelman

“GETREKT were a fantastic addition to the project! They understood the complicated brief from the start and brought extra ideas to the table. The quality of the visuals was outstanding, and they moved quickly to deliver within tight timelines. We’d work with GETREKT again in a heartbeat and would highly recommend them.”

Emilie Verlander

Innovation in Live Stream Design

Want to find out more about how we can help with your branded stream projects? Reach out to us today to schedule a meeting with our expert design team and learn more about how we can boost your production value, engagement and provide custom solutions for live stream commercial integration.