Shelter UEFN Experience

4th June 2026

Shelter UEFN Experience

To support the launch of the Shelter movie, we partnered with Sawhorse to create a suite of interactive stream overlays and audience engagement integrations that brought the film's themes and visual identity into Fortnite broadcasts. Through custom branded overlays, audience selected challenges, speedrun tracking, live giveaways and leaderboard integrations, creators and their communities were able to engage with the campaign in ways that reflected the tension, decision making and atmosphere of the movie, helping build excitement around the launch while driving participation across the creator ecosystem.

Project Info

Client

Sawhorse x Black Bear Productions

Year

2025

Project Scope

  • Branded Stream Production
  • Dynamic challenge system
  • Audience challenge polling
  • Automated production
  • Points system & Leaderboard
  • Giveaways & Rewards

From Screen to Stream

See the Movie

Branded Stream Overlays

For the launch of Shelter, we partnered with Sawhorse to create a cinematic broadcast package that brought the film's world directly into creator streams. Featuring custom overlays, branded integrations and audience engagement tools, it helped extend the campaign beyond the screen and into live broadcasts.

Why is high quality production important?

A strong visual identity helps creators feel connected to the campaign while creating a more immersive experience for viewers. By bringing Shelter's themes and visuals into every stream, each broadcast became an extension of the film launch.

Intermission

Intermission

Gameplay Overlays

Gameplay Overlays

Leaderboard

Leaderboard

Survival Trials

Meet sawhorse

Audience Voted Challenges

To celebrate the launch of Shelter, audiences were given the power to shape the action through a series of live Survival Decisions. Throughout each stream, viewers voted on challenges, obstacles and gameplay modifiers that creators had to overcome, turning every broadcast into a unique survival story driven by the community.

Why are audience driven challenges important?

Giving viewers direct influence over gameplay transforms them from spectators into active participants. By allowing the community to decide what happened next, streams became more unpredictable, engaging and memorable while reinforcing the themes of pressure, resilience and survival at the heart of Shelter.

Locking Challenges

Locking Challenges

Challenge Overlays

Challenge Overlays

Room Complete

Room Complete

Survival Rankings

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Dynamic Points System

To add a competitive layer to the campaign, creators earned points by completing audience selected challenges throughout their streams. Higher difficulty challenges awarded greater rewards, while bonus points were granted for completing objectives quickly, encouraging creators to balance risk, skill and speed. The fastest creator times were then shared with the community, challenging players to beat those scores in Shelter themselves for the chance to earn rewards.

Why is a scoring system important?

A transparent scoring system creates clear goals for both creators and viewers, giving every challenge meaningful stakes. By rewarding difficulty and efficiency while extending the competition to the wider community, the campaign encouraged ongoing participation and created a direct connection between creator performance and player engagement.

Community Leaderboard

Community Leaderboard

Dynamic Overlay Scoring

Dynamic Overlay Scoring

Automated Production

Watch the Trailer

The GETREKT Dashboard

To support the Shelter campaign at scale, we developed a custom production system designed to minimise creator setup while maximising campaign consistency. Delivered through a single browser source, the system automated overlays, challenge delivery, scoring updates and audience interactions, allowing creators to focus entirely on their content.

Why is production automation important?

Reducing technical complexity creates a smoother experience for creators while ensuring every stream remains visually consistent and fully integrated with the campaign. By automating key production elements behind the scenes, we were able to deliver a seamless audience experience across every broadcast while bringing Shelter's themes and mechanics to life in real time.

See more GETREKT Campaigns

Portfolio

Founder & Director

Matt Kidd

Working with the incredible teams at Sawhorse and Black Bear Productions was an absolute pleasure. Bringing the world of Shelter to life alongside such a talented group made this campaign a genuinely rewarding experience, helping showcase the game’s atmosphere, storytelling and unique vision to audiences throughout the launch.

Need support on your live stream activations?

Activating in fresh, creative ways on Twitch is one of the most powerful ways to promote your brand and tap into the energy of gaming creators. Want to see how we can help bring your next live campaign to life? Get in touch to discover how we can elevate your production, build unique audience engagement mechanics, and deliver seamless live experiences that hit your commercial goals.

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