UEFN - Boost Awareness & Player Adoption

3rd December 2024

UEFN Amplification

It's no secret that there has been a meteoric rise in brands taking advantage of Fortnite's UEFN tools to create immersive, custom tailored experiences for players, giving them access to new, global Gen Z audiences as well direct access to thousands of content creators across Twitch, YouTube & Tiktok.

But how do you make sure your custom build gets as many eyes on it as possible & drive player adoption? That's where we come in. Live streaming is the obvious place to start to promote your UEFN build & we'll work with you to create custom events, campaigns & mechanics that drive brand awareness, engagement as well as your commercial goals. Check out some of our recent projects from up in the sky & in a pineapple under the sea.

Project Info

Client

Various

Year

2024

Project Scope

  • Branded Production
  • Dynamic Overlays
  • Creator Engagement
  • Audience Engagement
  • Chat reading technology
  • Marketing assets

CEO Minigames

CEO minigames is a Fortnite experience created by the amazing team at Zoned in partnership with Jack in the Box.

Players dodge giant curly fries, compete in over-the-top office “challenges,” and climb the ranks from Intern to CEO (with plenty of chaos along the way).

To supplement the launch campaign, we created a stream integration where viewers could post the command !promotion to move their favourite creators through the ranks. Check out CourageJD's reaction when he realises he's employee of the month!

Chat Driven Promotion Integration

Dynamic Banners

In Stream Preview

Turtle Power

When Zoned reached out to us to support on the launch of the all new TMNT partnership with Fortnite, we couldn't say no. Being fans of the franchise since the 80's the team couldn't wait to dig their teeth into exploring how we could support in engaging the Fortnite audience through unique visuals & in-stream reward systems.

This campaign was focused around disruptive visual events using our chat reading technology. Viewers were tasked with hitting engagement goals through posting the !Turtles command, which contributed to our custom, 3D modelled ooze cannister leading to an ooze explosion. To reward the audience for the contribution to the campaign, each explosion revealed a batch of unique V-bucks codes to drive the commercial success of the new TMNT content.

Chat Driven Hype Meter

Full Screen Ooze Explosion

Dynamic Banners

Spongebob Streampants

Following on from our success with the TMNT campaign, we partnered with Zoned & Paramount for a second time on the launch of the Spongebob Squarepants UEFN activation "Bikini Bottom RP". If it isn't broken don't fix it, so again we focused on audience engagement & visual rewards but this time through an epic Jellyfish invasion!

Using our chat reading technology, viewers spammed the command "!Jellyfish" to power a dynamic progress bar leading to a massive in-stream event, occluding the screen & creating disruption.

Paired with dynamic overlays to showcase the map code & drive player adoption this provided an easily distributable, streamlined approach to a multi-creator campaign with full automation eliminating the need for production resource.

Chat Driven Hype Meter

Jellyfish Invasion

Dynamic Banners

Sky Speed Showdown

One of our biggest projects of 2024 was teaming up with the creative geniuses at Goat to promote the new UEFN build from Sky, "Sky City". Working with 4 talented creators from the UK, we created a unique campaign with the aims of showcasing the maps unique creative elements, in-game mechanics & a raft of competitive systems to keep our creators & audience engaged.

Sky City was all about speed, so we created a range of challenges designed to showcase these elements, from map exploration to speed rail eliminations. Using our dynamic overlay systems, our creators were pitted against each other with scores automatically delivered onto the stream through custom leader boards & our unique chat reading technology allowed our audience to support their favourite creators through posting emotes to boost their score.

Branded Stream Production

Dynamic Challenge System & Overlays

Chat Reading Technology

  • Ed Hooton
    Account Director

    Working with the GETREKT team was an absolute breeze for our campaign. The team understood the brief and went above and beyond to deliver sterling assets that brought our activity to life.

    Ed Hooton Connect
  • Will Chandler
    Head of Partnerships

    They are constantly innovating, pushing the limits of what is possible, and have raised the bar to unparalleled heights.

    Will Chandler Connect
  • Ben Bowman
    Chief Strategy Officer

    We loved working with GETREKT during GCX this year. Their attention to detail and willingness to work inside the constraints we have are truly top of class, I'd recommend them to anyone!

    Ben Bowman Connect
  • Amy Dyson
    Associate Director

    I absolutely loved partnering with GETREKT on the launch of Minecraft Legends. Our Xbox clients were blown away with the animations and overlays the team created.

    Amy Dyson Connect

See More Campaigns

Learn more about some of the other campaigns from game launches to unique brand campaigns.

View All
Black Ops 6 Launch Stream
12th November 2024

Black Ops 6 Launch Stream
Unreal Stream Overlays
1st May 2024

Unreal Stream Overlays
Twitch x Samsung Z Fold
4th September 2024

Twitch x Samsung Z Fold

Author

Matt Kidd

Founder and Director (@an00bisgaming)

Need support on your live stream activations?

Fin out more about how we can help you to improve your production value, create unique engagement mechanics & drive awareness for your UEFN campaigns.

Looking for your Wishlist?

You must have an account and be signed in to access your wishlist

Register

Don't worry you can continue shopping without creating an account, but you won't be able to save items to your wishlist