Borderlands 4 Launch

Borderlands is back, bigger and badder than ever. We joined forces with 2K and YRS TRULY to unleash pure chaos through a challenge-fueled campaign spotlighting new mechanics, core modes and the epic Timekeeper Takeover, where the game’s new antagonist crashed streams and stirred mayhem live on Twitch. Teaming up with some of the UK’s biggest creators, 2K turned launch day into a full-blown Borderlands spectacle. Here’s how we brought the madness to life.

Project Info

Client

2K x YRS TRULY

Year

2025

Project Scope

  • Branded Stream Production
  • Dynamic challenge system
  • Audience challenge polling
  • Timekeeper Takeover
  • Automated production

Mayhem-Ready Production

Branded Stream Overlays

Narrative By Mob Rule

Audience Voted Challenges

Timekeeper Takeover

Live viewer battles

Automated Production

The GETREKT Production Dashboard

What did creators say?

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