Dr Oetker | The Ultimate Cheat Meal

Dr. Oetker "The Ultimate Cheat Meal"

As part of the “Ultimate Cheat Meal” campaign led by The Invaders in partnership with Dr. Oetker, we created a series of chat driven mini games designed to bring competitive chaos to live streams. Built around the Big Americans pizza range, viewers could use pizza themed commands to directly disrupt creators’ screens and influence the outcome of each battle in real time.

Project Info

Client

The Invaders x Dr. Oetker

Year

2026

Project Scope

Minigame Design + Development
Screen Disruption Technology
Chat reading + engagement systems
Automated Production

The Concept

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Cooking Up Chaos

We created a disruptive fullscreen overlay system that allowed chat to directly interfere with gameplay through a series of pizza themed mini games. The experience transformed creator streams into competitive battlegrounds, with viewers using commands to complete objectives, attack opposing creators and influence the outcome of each challenge in real time.

Feeding The Rivalry

The goal was to turn passive viewers into active participants while reinforcing the “Ultimate Cheat Meal” theme in a fun, memorable way. By making the pizza itself the core mechanic behind each interaction, the campaign created a highly social viewing experience that encouraged chat activity, creator rivalry and repeat engagement throughout the stream.

Battle For The Last Slice

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Slice by Slice

The first mini game challenged viewers to “eat” the pizza directly from the creators screen using chat commands and grid references. Each command removed sections of the pizza in real time, turning the stream into a fast paced battle where communities raced to clear the screen before their opponents.

A Shared Cheat Meal

The mechanic was designed to encourage constant chat participation while making the pizza the centre of the gameplay itself. By combining simple commands with competitive pressure between creator communities, the experience created an easy to follow but highly interactive stream moment.

The Great Pizza Push

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Oven Offense

The second mini game turned chat into a tug of war battle, with viewers spamming commands to push a giant pizza out of the oven and onto the opposing creator’s screen. The more active the community became, the more pressure they could apply, creating chaotic back and forth moments between both streams.

Turning Heat Into Hype

The mechanic was built to create fast paced rivalry between creator communities while rewarding constant audience participation. By visualising chat activity as physical force on screen, the game transformed simple commands into a competitive live event viewers could instantly understand and rally behind.

Automated Production

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GETREKT Dashboard

The campaign was powered through our proprietary production dashboard, combining chat reading technology, automated stream controls and a custom live app built to run the mini games directly on creators’ streams. The system handled live triggers, audience interactions and game state management in real time, helping reduce production overhead while keeping the experience smooth and reactive across multiple channels.

Measuring The Chaos

Alongside the automation systems, the dashboard also tracked detailed engagement analytics throughout the campaign. This included viewer interactions, commands sent, guesses submitted and overall participation levels, giving the team live insight into audience behaviour, peak engagement moments and the performance of each mini game across the event.

Founder & Director

Matt Kidd

Working with Lou Jones and the incredible teams at 2K and YRS TRULY was an absolute blast. Bringing Borderlands 4’s signature mayhem to life alongside such a creative crew made this campaign pure Vault Hunter chaos from start to finish.

Need support on your live stream activations?

Activating in fresh, creative ways on Twitch is one of the most powerful ways to promote your brand and tap into the energy of gaming creators. Want to see how we can help bring your next live campaign to life? Get in touch to discover how we can elevate your production, build unique audience engagement mechanics, and deliver seamless live experiences that hit your commercial goals.

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Dr. Oetker - The Ultimate Cheat Meal