EA x Wehype - Battlefield 6 Launch

This was a complex setup, & over the past 7 years we've learned that the more weight we can take off creators the better. That's why we developed our own, semi automated production dashboard to allow creators to do what they do best. Make great content.

But what did creators need to do?

All of the graphics & automations are handled in our proprietary back end system. All graphics are provided through one browser source with easy to use, one click triggers to power the mechanics within the overlays.

Choose a poll, choose a challenge type & our system does the rest with only a need to mark a challenge as complete to trigger animations and progress the campaign.

Our chat reading technology knows what the audience wants & it ensures creators deliver content aligned to the goals of the campaign with no need to manage heavy media files or complex setups.