EA x Wehype - Battlefield 6 Launch
1st September 2025
Battlefield 6 Launch
Battlefield is officially back. We partnered with the amazing teams at EA & Wehype to deliver a high octane, challenge filled campaign focused around highlighting classes, game modes & the epic destructible maps players will be able to get their hands on in October. Working with some of the UK's biggest FPS influencers, EA took over Twitch & YouTube gaming. Here's what we did.
Project Info
Client
EA x Wehype
Year
2025
Project Scope
- Branded Stream Production
- Dynamic challenge system
- Audience challenge polling
- Automated production
- YouTube Gaming Code drops
Elevating Production
Branded Stream Overlays
Step one of every campaign we deliver starts with a branded production package giving creators everything they need for a consistent Battlefield feel throughout the stream. With all new scenes, transitions, alert systems & more, we delivered the backbone of the campaign structured around the awesome creative the Battlefield team created for launch.
Why is high level production important?
Expectations on Twitch have never been higher in terms of production value, and this set the tone for every broadcast in the campaign with every creator showcasing a unified creative front.
Animated Alerts
Webcam Overlays
Stinger Transition
Creator Engagement
Mission Briefing
One of the core goals for this campaign was to highlight core game elements including classes & game modes. Using an achievement system, we set creators challenges which reflected some of the wider achievements in Battlefield 6.
Why is this important?
Engaging creators is step 2 in all of our campaign thinking. Fun campaigns = more clippable content & gives the broadcast a natural flow, showcasing the game's core features in a natural way.
But what's missing? How could we allow viewers to dictate the stream narrative? Learn more about our dynamic live polling technology below.
Audience Engagement
Live Challenge Polling
Challenges are cool, but what's in it for the audience? The team decided the best route forward was to allow the audience to guide the narrative of the stream through a series of live polls allowing viewers to choose what class & what game mode our creators had to complete next.
How did it work?
Each round one of the options was eliminated, ensuring no votes were duplicated & we had variety in content throughout the stream & that every class & game mode was represented on the creators quest to collect dog tags.
Automated Production
The GETREKT Production Dashboard
This was a complex setup, & over the past 7 years we've learned that the more weight we can take off creators the better. That's why we developed our own, semi automated production dashboard to allow creators to do what they do best. Make great content.
But what did creators need to do?
All of the graphics & automations are handled in our proprietary back end system. All graphics are provided through one browser source with easy to use, one click triggers to power the mechanics within the overlays.
Choose a poll, choose a challenge type & our system does the rest with only a need to mark a challenge as complete to trigger animations and progress the campaign.
Our chat reading technology knows what the audience wants & it ensures creators deliver content aligned to the goals of the campaign with no need to manage heavy media files or complex setups.
Dropping Rewards
YouTube Drops
Twitch drops are a feature used to reward viewership with codes. Watch the stream, earn your code & redeem to access the closed beta. But what about YouTube? Without a similar system we had to come up with something unique allowing creators & viewers to get the same benefit on YouTube Gaming.
How did we do it?
Using our production dashboard, we grabbed thousands of codes from Tom & the team at EA. On logging into the dashboard, creators were automatically allocated codes that they could reveal during the stream.
Either on a fixed rotation, or manually triggered, creators delivered codes to their viewers driving traffic from the launch event into the closed beta weekend ensuring servers were stacked.
Need support on your live stream activations?
Activating in unique ways on Twitch is a great way to promote your brand & leverage the power of gaming creators. Want to find out more about how we can help you with your live stream campaigns? Drop us a message & see how we can elevate your production, create unique engagement mechanics for creators & their audiences, & create seamless live streams to meet your commercial goals.
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