How Stream Design Psychology Will Help You Boost Interactions & Conversions From Viewers

What Viewers Notice First

How colors impact viewer attention

Color Psychology

The first thing that draws viewers to your stream is color. Colorful overlays grab their attention and catch their eye as they are scrolling through thousands of channels.

Color is not only a visual pique, it is also a tool to set the tone for expectations of your stream. Color psychology is firmly rooted in stream design. Different tones, themes and palettes of color communicate different things to your audience and impact how they feel when tuning into your content.

You can read more about Color Psychology by clicking the button below.

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Themed Overlays

Red & orange overlays: High energy and excitement
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Blue & white overlays: Builds trust and empathy
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Pink overlays: Comforting, caring and loving
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Purple overlays: Creative & artistic
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Green overlays: Positivity & growth
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Layout & Visuals Impact Engagement

use your stream layout to boost engagement

Engaging Layouts

You need to make sure that you are engaging viewers with visually pleasing stream designs - but there is a fine line between attention grabbing and cluttered. Too many loud and bright elements will disorganize your stream, so you want to structure your stream cleanly and concisely to keep viewers watching.

Webcam frames attract viewer attention and display important stream information and events. Make sure it is the right size.

Chat boxes should be structured to keep the viewer talking in a clearly marked area so it doesn't invade into your content.

Keep goal widgets, alerts, subscriptions and any other engagement based elements easy to see and captivating so that your viewers are encouraged to interact with them to trigger more (and therefore supporting your stream at the same time).

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Editable Overlays

All GETREKT overlays come with customizable options for you to organize your stream in a way that fits you.

Stream overlays that come with multiple premade color sets and the option to use LUTs to customize your overlays to a theme that fits your content - check out Modern Glitch & Grid for custom overlays at the price of premade.

For stream overlays that have multiple options included, such as widgets, tiered alerts and more, try out the Expedition 33 stream overlays package.

For stream widgets and alerts, see our collections that include goal widgets, hype trains, animated alerts and more.

Check out our range of stream overlays that come with customizable options, stream alerts, webcam boxes and much more using the button below.

Animation & Stream Interactivity

Dynamic motion draws in viewers

Increase Interaction

Movement will always catch a viewer's eye - dynamic motion and animations that are visually stimulating will keep viewers engaged and interacting with your stream.

You want to make sure you are using the right animations for the right overlays. Subtle animations are more for longevity such as webcam overlays, these will keep viewers watching but not fatigue them.

For bolder animations, you want these to be centered around the things you want your viewers to interact with. Animated alerts, 3D alerts, 3D chest alerts - these are all things that are set into motion by viewers triggering them. Donations, subs, follows and more. By making your animations eye catching, you are enticing the viewer to support you to trigger them.

Make sure to avoid heavy flashing, overly bright and clashing colors, and repetitive overstimulating animations so you don't wear out your viewers eyes.

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Animated Overlays

For a full upgrade to your stream, presented in a high quality, animated bundle that is seamlessly designed to work together to compliment your stream content, check out our Animated Stream Overlays Packages.

Animated Alerts and 3D Animated Chest alerts to celebrate your biggest supporters and biggest wins.

Animated Emotes are a reward for subscribers. Add these to your stream to encourage viewers to sub and unlock them.

Animated Stream Transitions use dynamic movement to push your stream from one scene to another with flair.

Animated Scenes will use movement to keep viewers engaged during your downtime - whilst they are awaiting your stream starting, when you are on a be-right-back, or when you are having a break to spend some social time with your viewers during an intermission.

Clear & Concise For Your Viewers

readability impacts viewer actions

Stream Typography

A huge part of stream design is ensuring that the font of your text, and the text itself, is easily readable for your viewers so it compels them to act on it.

You will have messages all over your stream that are needed to communicate information to your viewers - Twitch Panels, Alerts with supporter names on it, signposting information that appears on your stream scenes, events and information that exists on your icons and labels - really anywhere on your overlays. You're going to be streaming from people all over the world, and you want to try and communicate as clearly and concisely as possible to your audience.

Use fonts that are clean, easily readable, have good contrast to the rest of your overlays, distinct sizing and good organization.

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Minimalist Overlays

All Elements stream overlays are made with the typography in mind, so realistically you can look at any of the packs and be confident that your messages will come across to your viewers clearly.

If you want something where the focus of the text is more central and the color takes a backseat to the design, a minimalist stream overlay is likely the way for you to go.

Whether you choose black and white overlays, or something that has a color based monochrome palette, you can be assured that the contrast will be high in regards to design vs. text.

Check out our collection of Black & White overlays for the most minimalistic stream designs - or venture into our entire collection of overlays to choose your own.

Create A Trustworthy Stream Brand

Cohesive branding builds trust

Build Your Brand

Want to build trust with your viewers? A stream brand will help that. Viewers may not consciously notice that you have created a professional level stream design that carries across platforms - but they will notice.

An established stream brand will show a level of professionalism and commitment to your stream that makes your viewers have faith in your content and your commitment to continue streaming.

Once trust has been built, you will find yourself creating a loyal community that will help you build your stream - encouraging more follows, subscribers, and eventually this will turn into sponsorships and partnerships.

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Stream Packs

By creating your own brand for your stream, people can see who you are on other platforms, in clips, from your emotes in other channels and so on. It is, in a way, free marketing for your channel.

To fully upgrade to a stream design that includes everything you need for your channel on Twitch, YouTube, Facebook and major platforms, as well as social media banners included - get started with a cohesive Stream Overlays Package.

In one of our stream overlays packages, you'll find stream scenes, alerts, webcam overlays, customizable events and labels, intermission and offline screens, customizable Twitch panels, social media banners and more.

TL;DR

Ensuring your stream looks good through design is one thing - another is considering HOW it does this. It isn't enough to be pretty, it needs to serve a purpose. And for most streamers this purpose is to 1)attract viewers 2)keep viewers watching and 3)to get viewers to support you. The psychology of stream design considers this and explains how to do it.

For more streaming tips, streaming news and more, visit our Blogs & Guides pages.

Join our Elements Community Discord to be the first to know about our releases and news, and to get on hand support from the GETREKT team. Make sure to take advantage of our Animated Stream Overlays in our Summer Sale. Save 50% off Animated Stream Packs - ending soon!

Putting a degree of mine to use this week,
Em

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