Every year, Twitch runs a campaign for the entire month of September (plus extra) that they have coined SUBtember. From 28th August until the 1st of October all subscriptions to Twitch channels are discounted for subscribers - the bonus is streamers will still earn the same amount. On top of discounted subs, Twitch is also running additional bonuses for bits and gifted subs.

So lets break SUBtember down:

From 28th August to 1st October:

• 1 month and 3 month subs: 25% off
• 6 month subs: 30% off

From 12th September to 18th September:

• 100 Bits or more will generate an additional 10% from Twitch
• Additonal Bits giveaways

From 28th August to 25th September:

• Bonus Gift Subs to be given during State Farm Gamerhood
• 100k gift subs to be given out by State Farm

From 25th September to 1st October:

• SUBtember finale where every 5 gift subs, Minecraft Dungeons 2 will give a free one.
• Minecraft Dungeons 2 gift sub giveaways

Additional SUBtember Bonuses:

• SUBtember 2026 badge for using subscribe, gift sub or bits.
• Last chance to grab SUBtember Hype Train Emotes before 1st October

Specific Streamer Resources:

SUBtember Creator Camp - which we will go into more detail about below.

Read all terms and conditions for SUBtember on the official Twitch page.

SUBtember is about interacting with your community and providing live entertainment with enough value for them to support your stream and channel.

Overlays are the easiest way to do this.

Thinking of Stream Overlays as decoration is an oversimplification - they are engagement tools. Every overlay has its purpose; they all communicate information, provide visual stimulation, and compliment your content.

So, during SUBtember, you want to employ tools that will focus on generating interest with your community to prompt them to support you, increase your monetization - and there are some simple ones you can use to do just that.

All of the below will help you achieve each of the five SUBtember for Streamers benefits listed out by Twitch.