Privacy Policy
1. WHO WE ARE
This Privacy Policy is issued by Pyra Limited trading as GETREKT Labs, a company registered in England and Wales (Company No. 10709425) with registered office at 45-47 Cheapside, Spennymoor, England, DL16 6QF. VAT No. 454290785.
Email: orders@getrektlabs.com
We act as a data controller in respect of personal data processed through our website, ecommerce platform, campaign systems and services.
2. SCOPE
This Policy applies to personal data collected through:
• www.getrektlabs.com
• GETREKT Elements ecommerce platform
• Campaign tools and interactive systems
• Hosted overlays and engagement systems
• Marketing communications
• Support channels
3. PERSONAL DATA WE COLLECT
3.1 Information You Provide
• Name
• Email address
• Billing address
• Company details
• Account login details
• Support communications
• Marketing preferences
3.2 Payment Information
Payments are processed by:
• Shopify Payments
• Stripe
• PayPal
• Other providers enabled via Shopify
We do not store full card details.
3.3 Campaign and Platform Data
When users interact with our campaign tools or systems, we may collect:
• Twitch usernames
• Twitch user IDs
• Chat messages
• Interaction data tied to platform usernames
• Engagement metrics
• OAuth authentication data
• Email addresses where required for admin access
We determine how this data is processed for campaign delivery and reporting purposes.
3.4 Analytics and Tracking Data
We use:
• Google Analytics 4
• Google Ads conversion tracking
• Meta Pixel
• Klaviyo
• Hotjar
• Shopify analytics
This may include:
• IP address
• Device information
• Browser type
• Usage data
• Referral URLs
4. LAWFUL BASIS FOR PROCESSING
We process personal data under the following lawful bases:
Contract Performance
To deliver purchased products and campaign services.
Legitimate Interests
To improve services, analyse usage, prevent fraud and ensure platform security.
Consent
For marketing communications and non-essential cookies.
Legal Obligation
To comply with accounting, tax and regulatory requirements.
5. HOW WE USE PERSONAL DATA
We use personal data to:
• Deliver digital products
• Operate campaign systems
• Generate campaign reporting
• Authenticate users
• Provide support
• Send administrative communications
• Send marketing communications where consent is given
• Analyse website performance
• Prevent fraud or abuse
We do not sell personal data.
6. INTERNATIONAL TRANSFERS
Some of our service providers process data outside the United Kingdom.
Where this occurs, transfers are protected by:
• UK adequacy decisions
• Standard Contractual Clauses
• Approved data protection safeguards
Providers may include Shopify, Google, Meta, Stripe, PayPal and Klaviyo.
7. DATA RETENTION
We retain personal data only as long as necessary for the purposes described.
Ecommerce transaction records are retained for statutory accounting requirements.
Campaign data is retained only as long as necessary for reporting and operational purposes.
Account data is retained while an account remains active.
Backup data may be retained securely until deletion is technically feasible.
8. SECURITY
We implement appropriate technical and organisational measures including:
• Access controls
• Encrypted connections
• Secure hosting
• Payment processor PCI compliance
However, no internet transmission is completely secure.
9. CHILDREN
Our Services are not directed to individuals under 18.
We do not knowingly collect personal data from minors.
10. YOUR RIGHTS
Under UK GDPR you have the right to:
• Access your data
• Correct inaccurate data
• Request erasure
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent
• Lodge a complaint with the ICO
ICO: www.ico.org.uk
To exercise your rights, email: orders@getrektlabs.com
We may require identity verification.
11. DATA BREACHES
If a personal data breach occurs that is likely to result in risk to individuals, we will notify the ICO within 72 hours where required and inform affected individuals where necessary.
12. MARKETING
You may opt out of marketing emails at any time using the unsubscribe link or by contacting us.
Service related emails may still be sent.
13. COOKIES
We use cookies and similar technologies for:
• Essential website functionality
• Analytics
• Advertising and remarketing
• Performance measurement
Consent is obtained for non-essential cookies via our cookie banner.
You may manage cookie preferences through your browser or our consent tool.
14. THIRD PARTY LINKS
Our website may contain links to third-party platforms. We are not responsible for their privacy practices.
15. CHANGES TO THIS POLICY
We may update this Policy periodically. Updates apply from the effective date stated above.
COOKIE POLICY
1. WHAT ARE COOKIES
Cookies are small text files stored on your device when you visit our website.
2. TYPES OF COOKIES USED
Essential Cookies
Required for checkout, security and core functionality.
Analytics Cookies
Google Analytics 4 and Shopify analytics.
Advertising Cookies
Google Ads, Meta Pixel and remarketing tools.
Performance Cookies
Used to measure engagement and optimise experience.
3. CONSENT
We request consent before placing non-essential cookies.
You may withdraw consent at any time via your browser settings or our cookie management tool.
4. CONTACT
Email: orders@getrektlabs.com
Address: 45-47 Cheapside, Spennymoor, England, DL16 6QF
