Black Ops 6 Launch Stream

Black Ops 6 Launch

On October 26th, we had the opportunity to work with the Assembly Media team to deliver one of the most engaging live streams for the Black Ops 6 Launch. Partnering with Twitch creator Emzy, we focused on branded stream overlays, creator & audience engagement mechanics as well as commercialisation.

We also introduced a new retention mechanic with a code word reveal to keep viewers engaged with various giveaways & rewards. Find out more below.

Project Info

Client

Assembly Media x Amazon

Year

2024

Project Scope

Branded stream production
Dynamic challenge system & animations
Code delivery system
Automated marketing popups
Production dashboard

Branded Stream Overlays

Black Ops 6 has a unique look & feel that we replicated for the broadcast including subtle use of orange hues, grungy textures & digital HUD elements.

We pulled all of these together to create a seamless broadcast setup including themed, dynamic Amazon ads to promote their campaign in an organic way throughout the stream.

We used this aesthetic to create all new stream overlays for the in-game & intermission scenes, as well as our specialised engagement challenge mechanics which you can learn more about below.

Creator Engagement

One of the goals of every stream setup we create is to make sure the creator is having a good time & is having fun delivering the Campaign. Using a range of challenge mechanics, we kept Emzy busy with tasks across Multiplayer, Zombies & the campaign to showcase the new in-game elements, as well as delivering in stream rewards every time a challenge was completed.

On each segment completion, Emzy delivered a series of Vault Edition codes which her viewers could redeem throughout the stream, rewarding them for their viewership with codes available for Xbox, Playstation & PC thoughout the activity.

In Game Challenges

Dynamic Challenge Tracking

Vault Edition Code Reveals

Stream Integrations

Audience Retention

Assembly set us the challenge of delivering a range of mechanics to reward viewers throughout the stream, but also to retain viewership though a unique code word reveal mechanic.

As Emzy completed challenges throughout the campaign, a letter was revealed from a hidden code word that once revealed would allow viewers to enter into a giveaway for a custom Black Ops 6 PC.

Tied closely to social engagement, viewers were tasked with posting their guesses on social media, linking the stream to a wider audience & amplifying the stream.

Spoiler alert, the code word was TRUTH.

Commercialisation

This campaign was sponsored by the amazing team at Amazon. We created a range of dynamic marketing popups that would drive the audience to their ecommerce platform & encourage viewers to buy Black Ops 6.

Using the unique Black Ops 6 stream overlays theme, we developed a range of ads, triggered dynamically throughout the campaign with variations to suit every scene to avoid disrupting gameplay & our showcase of the new game mechanics.

Organic ad placement, tied in with reward systems is a great way to ensure you get a return from your campaigns. Give us a shout if you're interested to hear more about how we can drive more sales through Twitch.

Semi-Automated Production

Production resource can come at a premium, so we've developed an easy way to deliver stream overlays at the click of a button. Track challenge completions, point allocations & trigger animations across multiple channels all in one place.

This custom dashboard allowed us to easily trigger challenge complete animations, automatically add up points totals & fire off marketing pop-ups & animations tied to the key campaign moments.

Using 1 browser source & our simple OBS setups & tutorials we were able to get VodkaVDK up and running in a matter of minutes.

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Need support on your live stream activations?

Activating in unique ways on Twitch is a great way to promote your brand & leverage the power of gaming creators. Want to find out more about how we can help you with your live stream campaigns? Drop us a message & see how we can elevate your production, create unique engagement mechanics for creators & their audiences, & create seamless live streams to meet your commercial goals.

Author

Matt Kidd

Founder & Director

Black Ops 6 Launch Stream