Competition Focused Stream Overlays by GETREKT

What are competitive live streams?

Competitive live streams are a great way to not only engage with creators in a fun and meaningful way, but they can be an effective way to drive audience engagement. These types of stream often attract significant viewership due to the excitement and suspense of live competition. Often featuring professional casting and commentary, live chat interaction and the opportunity for viewers to learn strategies from players and contribute to the event through chat, they create and dynamic and engaging viewer experience blending the excitement of competition with an organic approach endemic to the Twitch community.

What are the different types of competitive live stream?

Competitive and challenge based live streams come in a variety of forms. Here are some key opportunities that are worth exploring;

Esports Tournaments
Speedrunning Challenges
Battle Royale Competitions
In game challenge streams
Community competitions

Esports Tournaments

We recently worked with the talented team at Kairos Media to deliver premium creative stream packages and sponsorship integrations for their 2 Samsung Tournament series'. The Samsung Odyssey Cup and the Samsung Odyssey invitational. With big prize pools on the line, these tournaments drove huge viewership, brand awareness for Samsung's new product launches and provided an organic, community led activity helping to foster brand loyalty, increase sales and the opportunity for on going content creation for social media. Partnering with key creators to amplify the message, these campaigns were a significant milestone in Samsung's marketing efforts on Twitch over the last 2 years.

3D Scenes & Transitions

Team Lists & Leaderboards

Event Rules

Challenge Live Streams

Outside of esports tournaments, challenge live streams focused on creators and communities completing tasks within a specific game and can be a great way to leverage creator communities in an organic way whilst removing the production restraints of a full esports tournament production. Check out our recent projects for Hellmann's mayonnaise promoting their "No Space For Food Waste" campaign and the launch of Minecraft Legends.

We also worked on 2 campaigns on behalf of Kairos and Samsung, featuring Samsung's brand ambassadors, including CourageJD, where creators were set Call of Duty themed challenges to unlock rewards for their community throughout the stream.

Milestone Complete Animations

Challenge Unwrapped Animations

Challenge Progress Overlays

Minecraft Legends Launch

We worked with Assembly Media to deliver an innovative approach to the launch of Minecraft Legends. Creating a challenge directly between the audience and the Piglin takeover, we developed software to dynamically read multiple chats to allow viewers to directly affect the creators stream overlays. With an on going, on screen invasion to fight back, viewers were challenged with fighting the Piglin invasion through emote spam that was tracked in real time allowing them to directly affect the stream. Progress was visualised through a dynamic progress bar for the War of the Overworld. See the full showcase here.

Piglin Invasion Overlays

Key Moment Boss Fights

Dynamic Progress Bar

No Space for Food Waste

Challenge streams can be fun focused, like this example of a live stream activation for Hellmann's Mayo on behalf of Edelman. With one-third of food wasted globally, Hellmann’s and Starfield united in a galaxy wide challenge to educate Gen Z on the “No Space for Food Waste” campaign using Twitch creators to boost the signal. We delivered an innovative live stream campaign with the goal of promoting the "No Space for Food Waste" message with a fun filled, challenge based activation.

Check out the full showcase here.

3D Scenes and Transitions

Dynamic Progress Overlays

Integrated Marketing Messaging

Reward Systems

Challenge streams are a great way to drive engagement, but what about viewer retention? Building rewards into your live streams can be a great way to ensure audience interactions lead to a tangible result for the viewer. The team at Attention Seekers recently created the Xbux Pass system, allowing viewers to generate and redeem challenge points for rewards throughout their annual campaign.

We worked with the team on promotional assets and dynamic informational overlays to promote Xbux Pass, which has lead to great results ensuring viewers are eager to engage with their content long term and keep coming back for more.

Check it out live on the Xbox On Twitch Channel.

Xbux Pass Promo

Dynamic Information Pop-ups

Xbux Pass Rewards Display

What are the benefits of competition focused live streams?

Increased Brand Visibility:

Twitch boasts millions of active users, providing a vast audience for brands to showcase their products and services. Twitch's user base primarily consists of young, tech-savvy individuals, allowing brands to reach a highly coveted demographic.

Engagement and Interaction:

Brands can engage with viewers in real-time through chat interactions, polls, and Q&A sessions, fostering a more personal connection. Collaborating with popular streamers can help brands tap into established communities, leveraging the streamer's influence and credibility.

Authentic Content and Storytelling:

Brands can showcase their products in action, providing authentic and spontaneous content that resonates with viewers. Creating branded tournaments or events can integrate the brand seamlessly into the viewing experience.

Enhanced Brand Loyalty and Community Building:

By participating in or sponsoring events, brands can become part of the gaming community, building loyalty and a sense of belonging among viewers. Brands can offer exclusive in-stream promotions, discounts, or giveaways, encouraging viewers to engage with their products.

Data and Analytics:

Twitch provides detailed analytics on viewer engagement, demographics, and interactions, allowing brands to measure the effectiveness of their campaigns. Brands can gain insights into consumer preferences and trends within the gaming community, helping to refine marketing strategies.

Content Longevity:

Streams can be saved and viewed later, extending the lifespan of branded content. Memorable moments can be clipped and shared across social media platforms, increasing reach and engagement.

Creative Advertising Opportunities:

Brands can integrate their messages naturally within the content, such as through in-stream ads, branded overlays, and product placements. Twitch offers interactive ad formats, such as polls and clickable banners, enhancing viewer engagement.

Cost-Effective Marketing:

Compared to traditional media, live streaming can be a more cost-effective way to reach a large audience : Brands can choose from various sponsorship levels, from major event sponsorships to smaller, niche streamer partnerships.

Boosted Sales and Conversion Rates:

Brands can provide direct links to products or services, making it easy for viewers to make purchases or learn more. Seeing products in action and hearing real-time testimonials can drive higher conversion rates.

Trendsetting and Innovation:

By participating in live stream competitions, brands can position themselves as forward-thinking and in touch with the latest digital trends The dynamic and interactive nature of Twitch allows for innovative and creative marketing campaigns that can set trends within the industry.

Account Director

Working with the GETREKT team was an absolute breeze for our campaign. The team understood the brief and went above and beyond to deliver sterling assets that brought our activity to life.

Ed Hooton Connect
Head of Partnerships

They are constantly innovating, pushing the limits of what is possible, and have raised the bar to unparalleled heights.

Will Chandler Connect
Chief Strategy Officer

We loved working with GETREKT during GCX this year. Their attention to detail and willingness to work inside the constraints we have are truly top of class, I'd recommend them to anyone!

Ben Bowman Connect
Associate Director

I absolutely loved partnering with GETREKT on the launch of Minecraft Legends. Our Xbox clients were blown away with the animations and overlays the team created.

Amy Dyson Connect

Author

Matt Kidd

Founder and Director (@an00bisgaming)

Need support on your live stream activations?

Overall, live stream competitions on Twitch offer a unique and powerful platform for agencies and brands to connect with a highly engaged and growing audience, driving brand awareness, loyalty, and sales.

Contact us below to find out how we can help with the development of creative and interactive live stream tools to boost engagement across all of your campaigns.