McDonald's Grinchmas

McDonald's "Grinchmas" Campaign

This holiday season, we unleashed a mischievously festive live stream takeover for McDonald's, teaming up with Dexerto to put the audience firmly in the driver’s seat. Viewers voted on suspiciously festive socks, each one hiding a surprise gift that unleashed a creator challenge, with every completed task pumping cheer into a glowing holiday spirit progress bar. But just when things got too jolly, The Grinch crashed the party, barging into the stream and threatening to steal the spirit unless the community fought back with chat commands. Hidden holiday themed easter eggs were sprinkled throughout the experience, rewarding sharp eyed viewers who explored, experimented, and teamed up through chat to keep the festive vibes alive and outsmart the Grinch at every turn.

Project Info

Client

Dexerto x McDonald's

Year

2025

Project Scope

Branded Stream Production
Audience challenge polling
Dynamic gift sock challenge system
Holiday Spirit Progress Bar
The Grinch Steals the Holiday Spirit
Hidden Festive Easter Eggs
Automated production
Promotional Popups

Branded Production

McDonald's Secret Menu

Branded Stream Overlays

We cooked up a full set of branded stream production assets dripping in Grinch approved Christmas mischief. From custom scenes and slick transitions to festive Grinch infused visual flair, every moment felt like the holidays had been twisted just enough to cause trouble. The look and feel leaned hard into playful chaos with bold festive colours, cheeky animations, and seasonal surprises popping up across the stream, making it feel like the Grinch himself had hijacked the broadcast and turned Christmas into an interactive spectacle.

Branded Scenes

Grinch Meal Promotion

Bonus Item Promotion

Creator Engagement

meet DEXERTO

Festive Challenges Unleashed

Creator Challenges in Chaos

Creators were thrown into a series of festive challenges designed to stir up chaos and test their holiday spirit. Each completed challenge pushed the festive spirit meter upward, keeping tension high as the Grinch lurked, ready to undo their progress at any moment.

Rewards Worth Fighting For

As the spirit meter climbed, it triggered moments of celebration across the stream, from gifted subs to community callouts. Reaching key milestones unlocked the ultimate payoff, sending the entire audience on a feel good raid to surprise and support another deserving creator, proving that even in Grinch level chaos, the holidays still hit hard.

Festive Challenges

Gifting Rewards

Audience Engagement

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Audience vs the Grinch

Sock Votes of Suspicion

Viewers took control through live sock votes, each festive sock hiding a mystery gift that unleashed the next creator challenge. Every decision added an element of risk and mischief, keeping the stream unpredictable and forcing the Grinch to stay on his toes as the audience decided how the chaos unfolded.

Easter Eggs vs the Grinch

Hidden holiday easter eggs were scattered throughout the experience, turning the chat into a coordinated search party. Using commands, the community hunted down secrets, defended the festive spirit meter, and worked together to fight back against the Grinch’s attempts to steal Christmas, one discovery at a time.

Audience Selected Challenges

The Easter Egg Hunt

The Grinch Steals Christmas

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Holiday Spirit Compromised

The Grinch Crashes the Party

At key moments the Grinch burst onto the stream, throwing festive progress into chaos and threatening to steal the hard earned holiday spirit. His surprise appearances instantly shifted the mood, turning celebration into tension as the spirit meter sat under immediate threat.

Chat Commands to Fight Back

When the Grinch appeared, the audience sprang into action, flooding chat with commands to drive him away before he could drain the meter. The mechanic transformed viewers into an active defence force, creating high energy moments of urgency and teamwork as the community united to protect Christmas and keep the festive momentum alive.

The Grinch Steals Christmas

Grinch Defeated

Automated Production

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The McDashboard

Making Mischief Simple for Creators

This campaign was packed with moving parts, but we made sure creators never felt the chaos behind the curtain. Over time we have learned that when creators are freed from technical weight, they can focus on what they do best: entertaining their audience. For this festive takeover, we built a semi automated production dashboard that quietly handled the Grinch level complexity behind the scenes.

One Click Control, No Stolen Christmas

All visuals and mechanics were delivered through a single browser source with clean, one click triggers. Creators simply marked challenges as complete, while the system automatically powered animations, polls, invasions, and spirit meter progression. Our real time chat reading technology captured audience commands as they happened, keeping the stream perfectly in sync with the campaign without creators needing to juggle files, scenes, or complicated setups.

What did creators say?

Content Creator

"Very cool activation! The Interaction was so cool! Super easy and fun! Thanks all!!"

Sydeon Live on Twitch
Content Creator

"Much love guys! That was sick the grinch thing was insane ! I need that HAHA"

LuckyChamu Live on Twitch
CONTENT CREATOR

"Thank you for having us! y'all were great!"

HappyHappyGal Live on twitch
CONTENT CREATOR

"SURELY IT WAS SOLD OUT BECAUSE THE SPONSOR WENT SO WELL!"

Sykkuno Live on Twitch

Founder & Director

Matt Kidd

Working with the brilliant McDonald's team and Dexerto to bring this festive chaos to life was an absolute blast. The campaign was all about playful mischief, high energy interaction, and letting the community go head to head with the Grinch, and it took a true collaborative effort to pull it all together. We’re proud of the interactive experience we created and excited to keep building bigger, bolder moments together in future campaigns.

Need support on your live stream activations?

Activating in unique ways on Twitch is a great way to promote your brand & leverage the power of gaming creators. Want to find out more about how we can help you with your live stream campaigns? Drop us a message & see how we can elevate your production, create unique engagement mechanics for creators & their audiences, & create seamless live streams to meet your commercial goals.

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