Squarespace Speedbuild | Twitch Campaign

Squarespace Speed Build

Squarespace partnered with PHD and GETREKT to deliver an interactive Twitch broadcast that turned website creation into a live competitive event. In the Squarespace Speed Build, creators Seapeekay and Alyska raced to build a fully functioning website under pressure while audiences shaped the competition in real time through live polls and challenge votes.

Hosted by Koji and powered by GETREKT’s synchronized multistream production tools, the stream delivered a tightly controlled show that built toward a dramatic finale decided by a single vote.

Project Info

Client

Squarespace x PHD

Year

2025

Project Scope

• Branded stream production
• Interactive audience polls
• Dynamic challenge overlays
• Synchronized multistream setup
• Backend production control
• Fixed run of show management
• Live audience voting finale
• Stream synchronization across host and creators

Elevating Production

Visit Squarespace

Branded Stream Overlays

Branded stream overlays formed the visual backbone of the broadcast, delivering a fully themed production environment aligned with Squarespace’s identity. The package included custom scenes, transitions and broadcast overlays designed to maintain a consistent and professional visual style across the event.

A modular camera layout allowed the production to easily switch between host, creator and challenge views throughout the show. This flexible setup ensured the stream could quickly adapt to different moments while keeping the broadcast structured and visually engaging.

Branded Scenes

Scene Transition

Modular Camera Setups

Creator Engagement

meet PHD

Build Under Pressure

The creators were pushed beyond a standard website build through a series of timed challenges that directed what they had to create throughout the stream. These prompts introduced unexpected twists that forced the competitors to adapt quickly while showcasing different Squarespace features live on stream.

Audience Driven Challenges

Many of the challenges were influenced directly by the audience, allowing viewers to vote on themes and creative constraints the creators had to follow. This turned the build process into an interactive experience where the direction of the competition could change in real time.

Active Challenges

Challenge Review

Challenge Complete

Audience Engagement

See more campaigns

The Audience Decides

Viewers played an active role throughout the stream by voting on the challenges the creators had to complete. These live polls introduced new directions for the builds in real time, allowing the audience to shape the competition and keep the pressure on both creators.

Final Vote Showdown

The event built toward a dramatic finale where the audience cast the deciding vote for the winner. After a closely fought competition, the result came down to a single vote, with Seapeekay narrowly taking the victory.

Audience Voted Challenges

Final Winner Vote

Automated Production

find out more

Host Controlled Production

The broadcast was powered by a custom backend system that allowed the host to control key production moments throughout the stream. Challenges, polls and transitions could be triggered live, keeping the show tightly paced while maintaining a clear structure for the competition.

Synchronized Multistream Control

The system ensured the host and both creators remained perfectly in sync across all broadcasts. With a fixed run of show managed through the backend, each segment could be delivered at the right moment without disrupting the flow of the stream.

Founder & Director

Matt Kidd

Working with the incredible Takis team on the Summer of Intensity has been a blast. Pulling this campaign together was all about bold ideas and bigger energy, and it was a real team effort from start to finish. We’re proud of what we created together and can’t wait to build on this momentum.

Need support on your live stream activations?

Activating in unique ways on Twitch is a great way to promote your brand & leverage the power of gaming creators. Want to find out more about how we can help you with your live stream campaigns? Drop us a message & see how we can elevate your production, create unique engagement mechanics for creators & their audiences, & create seamless live streams to meet your commercial goals.

4th September 2024

Twitch x Samsung Z Fold

2nd September 2024

Sky Speed Showdown

7th June 2023

Squarespace Speed Build