988 Support Marathon
29th June 2026
988 Support Marathon 2.0
We partnered with The Invaders to deliver the interactive stream experience for the 988 Support Marathon 2026, a week long charity event featuring 30 creators streaming in 4 hour relay slots. Alongside a full suite of branded production assets, we built interactive mechanics that challenged creators to complete support focused in game objectives while viewers used chat to influence challenge difficulty, share messages of encouragement and keep 988's mental health resources front and centre throughout the event.
Project Info
Client
The Invaders x 988
Year
2026
Project Scope
- Live stream production assets
- Interactive support challenges
- Lifeline hotline system
- Dynamic 988 messaging
- Creator lanyards
- Production dashboard
Built For Support
Branded Stream Overlays
For the 988 Support Marathon 2026, we partnered with The Invaders to create a broadcast package that gave every creator a consistent, welcoming and instantly recognisable identity throughout the week. Featuring branded scenes, transitions, broadcast graphics and custom creator lanyards, every asset was designed to reinforce the festival inspired creative direction while keeping the focus on the campaign's message of support.
Why is live stream production important?
A charity stream is about more than raising funds. It needs to create an environment that encourages people to stay, take part and connect with the cause. By giving all 30 creators a shared visual identity and professional production package, every stream felt like part of one larger event, helping the community rally behind 988 throughout the marathon.
Host Overlays
Scene Transition
988 Lifeline
Support Challenges
Audience Supported Challenges
To keep viewers actively involved throughout the marathon, we created a custom Support Challenges system built around the roles that often go unnoticed in multiplayer games. Creators were challenged to complete support focused objectives, while viewers could influence the difficulty by posting !988 in chat. The more support the community showed, the easier the next challenge became, reinforcing the campaign's message that support makes a real difference.
Why are interactive challenges important?
Interactive challenges give viewers a reason to do more than watch. By connecting chat participation directly to the creator's experience, every message became part of the stream, encouraging collaboration, increasing engagement and naturally reinforcing the campaign's core message of supporting others.
!988 Support Overlay
Support Challenge Overlays
Challenge Status Animations
988 Lifeline
Live Inspiration
The 988 Lifeline gave viewers a simple way to take part beyond gameplay. Throughout each stream, the community could submit questions, words of encouragement and inspirational messages, which were then displayed live through custom on stream animations. Alongside this, key 988 information and mental health messaging was surfaced throughout the broadcast, helping keep support and awareness at the heart of every stream.
Why is audience participation important?
The strongest charity streams create genuine moments of connection. By giving viewers a voice on screen, the Lifeline transformed chat into part of the experience, encouraging meaningful interaction while naturally reinforcing the campaign's message of support and hope.
Automated Production
The GETREKT Dashboard
Behind the scenes, everything was powered by a custom production dashboard built for creators and moderators. From a single interface, they could manage overlay delivery, read and moderate chat, launch audience votes, deliver support challenges and trigger on stream animations in real time. This gave every creator the tools to run an interactive broadcast without interrupting the flow of the stream.
Why is a production dashboard important?
The best interactive experiences feel effortless for both creators and viewers. By centralising every live mechanic into one easy to use dashboard, creators could focus on entertaining their audience while moderators kept the stream running smoothly and engagement remained high throughout the event.
What did creators say?
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Content creatorMrsChimChim Watch LiveI had a blast, it’s really so important. But meeting all the creators and talking with them it was so much freaking fun. Everyone was so kind. Really hope to see it happening again and that I get to be apart of it. My chat always seems to love the message
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Content CreatorAndrea Botez Watch LiveI’m so happy to hear that ❤️. My community really appreciated the stream too, and it was a great balance of heartfelt vulnerability and a bit of humor of course.
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CONTENT CREATORAzzapp Watch liveAlways happy to be in these kind of projects. Organization was top notch, cheers.
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Content CreatorBiggysweats Watch LiveI appreciate the opportunity to raise awareness. I had messages telling me how much they enjoyed the stream and how us doing that as a community brought a ton of us together!
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Content CreatorNymnN Watch LiveThanks for having me be part of this! Had a good time chatting about mental well being with my chat. Managed to beat the Timberborn challenge and hopped on Overwatch a bit towards the end!
Need support on your live stream activations?
Activating in fresh, creative ways on Twitch is one of the most powerful ways to promote your brand and tap into the energy of gaming creators. Want to see how we can help bring your next live campaign to life? Get in touch to discover how we can elevate your production, build unique audience engagement mechanics, and deliver seamless live experiences that hit your commercial goals.
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