How do we do it?
Using Unreal Engine 5's unique blueprint system, we take data from Twitch associated with events and commands, plug it into Unreal and use it as the trigger for custom changes within our environments and mini games. We're also able to tie these interactions to commercial data including website purchases and code usage to drive sales and organically represent brands within these spaces. This leads to more engagement, more revenue for creators and more sales for brands. Find out more about Unreal's Blueprints here.
Replacing traditional scenes and stream overlays with these game builds also has a huge impact on viewer retention, giving them a fun way to engage with the stream long term with interactions persisting in the environment over time.